Dr. Balon is a recognized expert in research design and strategic analysis. He received his PhD from the U of Michigan in Marketing and Statistics where he received a Rackham Fellowship.
He has widely published on multivariate analysis including factor, cluster and conjoint analyses and is the author of four books along with articles in academic journals and business publications.
But many consider his strongest asset to be his ability to take complex analytical issues and break them down into recommendations that C-level executives can understand and buy into.
He is an expert focus group moderator as well and understands how to gather honest information from respondents without injecting bias into the results.
He has keynoted a number of national conventions and is an outstanding public speaker.
He has frequently worked as an expert witness in IP litigations, specifically in the area of trademarks, brands, and trademark infringements.
When Dr. Rob Balon started our firm in 1988, his goals were to provide corporations with market research which led to actionable, real-world solutions.
As the research needs of corporations changed, our group kept a step ahead moving from telephone surveys and one-on-one interviews to on line surveys and focus groups along with developing web analytics and bio-physical tests.
Our work has taken us through many verticals including IT, health care, municipalities, pharmaceuticals, finance, advertising, manufacturing, broadcasting, trademark litigations, and hospitality.
We are, as John Naisbitt predicted companies in this decade would have to be, a firm that has as much of an emphasis on high touch as on high tech.