The Balon Research Group
Actionable Strategy and Analytics for Business Decisions
When Dr. Rob Balon started our firm in 1988, his goals were to provide corporations with market research which led to actionable, real-world solutions.
As the research needs of corporations changed, our group kept a step ahead moving from telephone surveys and one-on-one interviews to on line surveys and focus groups along with developing web analytics and bio-physical tests.
Our work has taken us through many verticals including IT, health care, municipalities, pharmaceuticals, finance, advertising, manufacturing, broadcasting, trademark litigations, and hospitality.
We are, as John Naisbitt predicted companies in this decade would have to be, a firm that has as much of an emphasis on high touch as on high tech.
Our Leader and CEO
Dr. Balon is a recognized expert in research design and strategic analysis. He received his PhD from the U of Michigan in Marketing and Statistics where he received a Rackham Fellowship.
He has widely published on multivariate analysis including factor, cluster and conjoint analyses and is the author of four books along with articles in academic journals and business publications.
But many consider his strongest asset to be his ability to take complex analytical issues and break them down into recommendations that C-level executives can understand and buy into.
He is an expert focus group moderator as well and understands how to gather honest information from respondents without injecting bias into the results.
He has keynoted a number of national conventions and is an outstanding public speaker.
He has frequently worked as an expert witness in IP litigations, specifically in the area of trademarks, brands, and trademark infringements.
At The Balon Research Group we use methodologies that match the needs of our clients.
We do not employ high powered statistics when the problem or the sample size don't mandate them. We utilize research tools that will best get the job done.
When a simple frequency analysis with chi-square will suffice to answer the question we use it.
When a sophisticated conjoint analysis is clearly needed, then we employ that approach.
Our ability to choose appropriate methods and subsequent statistics is wide ranging however and there is no research problem we cannot efficiently design the survey, methodology and analysis to solve.
Full Service Research
On Line Surveys [Most popular]
On Line Focus Groups
Focus 100 Online Surveys
Social Media Harvesting and Analytics